Catherine leads products at Coinbase and is also a photography NFT creator.
I’ve worked in Product for over 10 years now in both B2B and B2C roles. I started off my career leading products in marketing tech (SendGrid, Google) but made a move into fintech and crypto (ShapeShift, Coinbase) over recent years when I saw how much the underlying technology was enabling entirely new use cases in every industry. I originally double majored in Economics and Media Studies at UC Berkeley.
When I’m not working, I run my own landscape & travel photography business selling prints and NFTs of my work.
Cryptokitties was surprisingly my entryway into crypto. It was one of the first NFT projects and showcased new use cases for crypto, which back then was still mainly used as an investment vehicle. From there, I started learning more about the Ethereum network and was amazed at what could be built on it.
Denver, CO where I lived at the time also had a robust crypto community, so a few friends already working in the space encouraged me to take the red pill and join them.
I lead a consumer-facing team at Coinbase that enables new ways to pay with crypto. We have a number of zero-to-one products in the works, but most recently launched a crypto gifting product that allows you to introduce friends and family to both new crypto assets as well as NFT artists that are featured on the cards.
I thought about my web3 job search across a few vectors: what I personally wanted to work on, and what I wanted from the company I joined.
I had been through the 2018 crypto bear market so I wanted to join a company that knew how to weather the storms. Additionally, I knew I wanted to work at a B2C company that 1) was going through hypergrowth and 2) I believed was generational and would redefine finance across the board. That criteria defined most of my job search, and from there I optimized for a great manager.
Coinbase has one of the most straightforward hiring processes of any crypto company. We have quite a lot of ex-FAANG talent, so our interview process for each role largely follows the standard in tech. You don’t need crypto experience to join Coinbase (but you are expected to become an expert in it for your role), so it’s a great entry point into web3.
Most of all, don’t give up! New companies in web3 are being started every day, and even large companies like Facebook and Microsoft are paying attention with their forays into NFTs and the Metaverse. Additionally, you can join DAOs to gain web3 experience and start contributing right away. If you want to work in web3, you can get a job there – or, start your own company!